Logo and Branding Guidelnes

The ISPE Logo

The global logo is the mark used to represent ISPE worldwide. This format of the logo is the primary organizational identity element. It includes symbol, legal mark, and tagline in definite order and definite proportions.The arrangement order of the logo elements, as well as proportions, may never be altered.

Global Logo Formats

Preferred
The horizontal format with tagline to the left of the symbol is the preferred presentation of the ISPE global logo:

Alternate #1
The tagline right version should be used when the tagline left version will not work:

Alternate #2
The tagline stacked version is the least preferable and should be used only in cases where a vertical configuration is all that can be accommodated:

Without Tagline
The symbol should be used without the tagline when the symbol width is less than .5” (13 mm). When symbol is wider than that it must appear with the tagline.

ISPE Logo Usage Policy

The ISPE “globe” logo and other ISPE logos are the property of ISPE and are trademarked internationally. ISPE staff, Members, Affiliates and Chapters are asked to use the ISPE logo(s) in accordance with the beklow usage rules and accompanying Brand / Style Guide.

The ISPE reputation in the marketplace has been built over time by the quality and integrity of the activities of our Members, Affiliates and Chapters. The ISPE’s name and trademarks represent the organization and are collectively our greatest assets. We rely on all Members, Affiliates and Chapters to assist in maintaining the proper usage and thus protection of these trademarks.

• ISPE logo(s) are not to be used to imply or suggest endorsement of any product, person, property, or service not provided by ISPE.
• The logo(s) may not be used in a way that is confusing, misleading, or disparaging.
• The logo(s) cannot be altered or modified in any manner, including being combined with other elements or rearranged in any way.
• Affiliates and Chapters are encouraged to employ the ISPE logo in developing their corporate identity with the graphics standards set forth in this policy and in the ISPE Brand/Style Guide.
  1. Affiliates and Chapters who wish to create an ISPE look or Affiliate/Chapter logo, or newsletter masthead, are asked to contact the ISPE Marketing/Communications Department for assistance with design.
• Members are not permitted to use the ISPE logo on items such as, but are not limited to, personal stationary, business cards, advertisements, or other property. If a Member wishes to indicate that he/she is a Member of ISPE on printed material, he/she must do so in wording only. For example, the piece would read “Member of ISPE” without a logo.
• Organizations, unless licensed by ISPE, cannot use the ISPE logo(s) on any organization materials such as, but not limited to, brochures, stationery, business cards, equipment, giveaways, banners, and advertising materials.
• If an organization or individual has received special recognition from ISPE, they may note it by stating it in wording form only without the use of the logo. In addition, the year in which the recognition was received must be included. For example, an organization that is recognized as ISPE Company of the Year in 2004 may only use the wording “2004 ISPE Company of the Year” on their materials. ISPE headquarters’ approval is required for this type of use.
• Use of the ISPE logo(s) on company web sites is restricted to links leading to www.ispe.org. Use of the logo(s) for this purpose is subject to ISPE review and approval. Web sites must be submitted for approval to ISPE. The use of ISPE logo(s) on a company’s web site should NOT be positioned in a way that could be misconstrued as an endorsement of the company by ISPE.
• ISPE does not permit the use of the logo on any souvenir, or items for sale, unless the vendor is licensed by ISPE. All other requests for logo usage must have prior approval by ISPE’s Marketing/Communications Department. If a member or company does not follow this policy and uses the ISPE logo without permission the following actions will be taken by ISPE:
  1. A cease and desist letter will be issued to the member stating that he/she is not in compliance with the ISPE logo policy.
  2. If a member does not follow the first cease and desist letter, the Society’s attorney will issue a second letter.
  3. If a member or company does not cease and desist, ISPE reserves the right to terminate membership and/or pursue legal action.